We ignite minds and spark open doors.
We are Spark Novus, where Spark symbolizes the ignition of innovation, and Novus represents our commitment to new, transformative approaches.
We partner with marketing leaders to help them adopt AI responsibly and strategically. By developing purposeful strategies, we enhance marketing efficiency and help teams achieve outcomes that align with business goals.
Our Vision
To foster technologies that help innovate marketing, driving businesses and the industry forward.
Our Mission
Empower marketing professionals with AI, enhancing efficiency and efficacy in marketing to drive growth.
The Team
Our team is a collective that comprises seasoned professionals who embody the spirit of novus minds, bringing fresh, innovative thinking to leverage AI in transforming marketing strategies. With deep expertise in marketing, technology, and industry insights, and driven by a passion for excellence, we are committed to harnessing AI to activate tangible use cases, extracting unparalleled value for our clients.
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Aby Varma
Aby Varma is a global B2B marketing leader driving innovation and growth with high-impact marketing strategies and digital transformation initiatives in global enterprises. As a LinkedIn Top Digital Strategy Voice and a member of the Forbes Communication Council, he is considered a best-in-class marketer at the intersection of marketing and technology. He is an AI speaker, evangelist, and actively promotes it through his podcast.
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Nicolette Baker
Nicolette is a fearless brand, marketing, & corporate communications leader skilled in strategy, growth, and change management. Nicolette is a servant leader who focuses on technology adoption and integration with a human-first approach. She strongly believes that with the right intent, AI will propel us faster than imaginable in terms of reputation, reach, relevance, and revenue outcomes.
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Shilpi Sharma
Shilpi is a forward-thinking leader in technology and digital transformation, specializing in strategies that drive market leadership amid rapid business changes. Her expertise has guided global teams at Microsoft, Ernst & Young, and Wells Fargo, towards developing digital solutions that are innovative, profitable, compliant, and secure. She is dedicated to fostering environments of learning, innovation, and growth.
Seize change boldly.
AI is the future of marketing (and the present already in a lot of ways).
And it's not just about first drafts, chatbots and automation. It's about understanding your customer at a deeper level. It's about creating personalized experiences. It's about predicting outcomes. It's about making smarter decisions. The possibilities are endless. But it's important to use AI responsibly. Ethics, transparency, and privacy must come first.
If you're not using AI in your marketing strategy yet, you're missing out on a game-changing opportunity. Start small, get your hands dirty. Things won't be perfect but experiment.
Grow your AI capabilities, and watch your marketing results skyrocket.
Spark Novus can help.