We ignite minds and spark open doors.
We are Spark Novus, where Spark symbolizes the ignition of innovation, and Novus represents our commitment to new, transformative approaches.
We partner with marketing leaders to help them adopt AI responsibly and strategically. By developing purposeful strategies, we enhance marketing efficiency and help teams achieve outcomes that align with business goals.
Our Vision
To foster technologies that help innovate marketing, driving businesses and the industry forward.
Our Mission
Empower marketing professionals with AI, enhancing efficiency and efficacy in marketing to drive growth.
The Team
Our team is a collective that comprises seasoned professionals who embody the spirit of novus minds, bringing fresh, innovative thinking to leverage AI in transforming marketing strategies. With deep expertise in marketing, technology, and industry insights, and driven by a passion for excellence, we are committed to harnessing AI to activate tangible use cases, extracting unparalleled value for our clients.
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Aby Varma
Aby is the founder and principal at Spark Novus, transforming marketing through AI, digital, content, and brand strategies. He aligns marketing, sales, and product teams to drive brand positioning and demand activation. Known for his strategic vision and energy, Aby builds inclusive, high-performing teams.
He advances AI in marketing through the 'Marketing AI SparkCast' podcast and as the founder of the Marketing AI Pulse and Future Crafters communities. Aby is a member of the Forbes Communication Council.
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Matt Cyr
Matt is a seasoned digital leader with a track record of driving complex strategic engagements for top institutions. His expertise lies in integrating AI into existing strategies while seeking opportunities to transform organizations through AI-driven innovation. Matt has shared his insights with hundreds of marketers, showcasing the practical potential of AI beyond the hype. Previously, he led AI initiatives at a leading agency, developing custom AI solutions for clients. Matt's thought leadership is reinforced by his completion of an AI strategy program at MIT Sloan, further solidifying his expertise.
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Nicolette Baker
Nicolette is a fearless leader in brand, marketing, and corporate communications, with deep expertise in strategy, growth, and change management. As a servant leader, she prioritizes technology adoption and integration, always with a human-first approach. Nicolette is passionate about the transformative potential of AI and believes that, when applied with the right intent, it can accelerate progress beyond what we imagine—enhancing reputation, expanding reach, increasing relevance, and driving revenue growth. Her ability to lead through change sets her apart as a true visionary in the industry.
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Shilpi Sharma
Shilpi is a forward-thinking leader in technology and digital transformation, known for crafting strategies that drive market leadership amid rapid business changes. With a wealth of experience guiding global teams at Microsoft, Ernst & Young, and Wells Fargo, she has led the development of digital solutions that are not only innovative and profitable but also compliant and secure. Shilpi is passionate about building environments that foster continuous learning, encourage innovation, and fuel sustainable growth. Her ability to navigate complex challenges makes her a respected leader in the industry.
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Teri Marks
Teri is a marketing professional with a proven track record in strategic programs, including project management, community management, customer success, and sales enablement, all driving revenue growth. She leads key projects, optimizing workflows for seamless execution and impactful results. Teri also brings experience in community engagement and GTM initiatives, playing a key role in the acquisitions of Pardot by ExactTarget and Salesforce. Her blend of project management expertise, analytical acumen, and creative vision makes her a leader in the marketing industry.
Seize change boldly.
AI is the future of marketing (and the present already in a lot of ways).
And it's not just about first drafts, chatbots and automation. It's about understanding your customer at a deeper level. It's about creating personalized experiences. It's about predicting outcomes. It's about making smarter decisions. The possibilities are endless. But it's important to use AI responsibly. Ethics, transparency, and privacy must come first.
If you're not using AI in your marketing strategy yet, you're missing out on a game-changing opportunity. Start small, get your hands dirty. Things won't be perfect but experiment.
Grow your AI capabilities, and watch your marketing results skyrocket.
Spark Novus can help.