We help marketing teams with strategic AI adoption.

AI is changing Marketing. We stand at crossroads. Adapt and innovate.
Or, succumb to status quo and risk stagnation. You don’t have to figure it out alone.

Our Services

Engage us to drive strategic AI adoption in your marketing team. We'll work with you to craft an AI strategy, set a governance foundation, onboard your team, develop prioritized high-value use cases, and ensure smooth technology adoption. We can tailor our approach to create a comprehensive program or focus on specific components.

The Marketing AI SparkCast

Become an AI-savvy marketer by tuning into our essential AI podcast, designed for marketers keen to adapt and innovate. Gain valuable insights into various marketing use cases to harness AI.

The podcast aims to ignite your curiosity and motivate you to integrate AI into your marketing.

Learning Resources

Embracing AI isn't just about staying relevant—it's about setting the pace and pushing the boundaries of what's possible in marketing today. So, dive into AI learning, arm yourself with the power to transform data into insights, and insights into action. Get ahead of the curve together and redefine what's possible in marketing.

Featured

Featured
The Impact of AI on Marketing Careers
Podcast Episode
The Impact of AI on Marketing Careers
Podcast Episode

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Together, they delve into the transformative impact of artificial intelligence on marketing careers, discussing how AI's advancement is reshaping the industry. The conversation focuses on how AI is reshaping marketing careers, altering job definitions, and influencing recruitment strategies.

Read More →
Podcast Episode
How AI is Changing Prospecting for Sales and Marketing Teams
Podcast Episode
How AI is Changing Prospecting for Sales and Marketing Teams
Podcast Episode

This podcast episode of the Marketing AI SparkCast features host Aby Varma in conversation with Matt Millen, co-founder and president of Reggie.AI, a leading AI platform for sales prospecting. The episode delves into how AI is transforming sales and marketing by automating and optimizing the cold prospecting process, thereby handing over warmed-up prospects to sales.

Read More →
Podcast Episode
The Unstoppable Rise of AI in Marketing
Blog Post
The Unstoppable Rise of AI in Marketing
Blog Post

AI is the future of marketing (and the present already in a lot of ways).

If you're not using AI in your marketing strategy yet, you're missing out on a game-changing opportunity. Start small, get your hands dirty. Things won't be perfect but experiment.

Grow your AI capabilities, and watch your marketing results skyrocket.

Read More →
Blog Post