Marketing AI Adoption in B2B Enterprises
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How are large B2B enterprises successfully adopting AI in marketing? This discussion unpacks the real-world challenges, lessons learned, and strategies that drive AI adoption at scale. Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, shares insights on their AI journey, operational hurdles, and key misconceptions. Hosted by Aby Varma from Spark Novus, the conversation explores the future of AI in enterprise marketing and what it takes to make AI work in complex organizations.
Topics Covered
Schneider Electric’s AI Journey: How the company introduced AI in marketing and scaled adoption across 1,600 marketers.
AI in Enterprise Marketing: The role of AI in content generation, campaign optimization, and customer engagement.
Operationalizing AI at Scale: Overcoming challenges in AI adoption, including IT compliance, legal concerns, and internal skepticism.
AI’s Impact on Marketing Efficiency: How AI is improving content quality, not just saving time. Prioritizing AI Use Cases: Strategies to select high-value AI applications that align with business goals.
Future of AI in Marketing: The role of AI agents, automation, and evolving AI capabilities in marketing.
Shonodeep Modak is the CMO of Schneider Electric Energy Management, overseeing AI transformation within marketing. He previously held leadership roles at GE and Exxon.
Aby Varma is the founder of Spark Novus. Through Spark Novus, Aby partners with marketing leaders to adopt AI strategically and responsibly, fostering innovation and operational excellence. He specializes in fusing digital, content, and brand strategy for growth. Aby is a Forbes Council Member and a seasoned CMO, guiding AI-centric transformations for global brands.
