AI and The Future of Video Storytelling
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Aby Varma, founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically, hosts this insightful discussion on the evolving landscape of AI-powered video storytelling. Joined by Piyush Saggi, CEO of Parmonic, the conversation delves into AI’s role in video content creation, brand authenticity, and the future of marketing.
Topics Covered:
Parmonic’s Origin Story: How Piyush Saggi and his team built Parmonic to transform long-form videos into digestible, engaging content using AI.
AI’s Impact on Video Storytelling: The two dimensions of video—its physical appearance and its storytelling essence—and how AI is evolving both.
AI vs. Authenticity in Marketing: The balancing act between AI automation and maintaining brand authenticity, with potential compliance risks in synthetic media.
The Role of AI in Brand Enforcement: How AI helps marketers stay on-brand by enforcing guidelines for video formats and content presentation.
Synthetic Avatars and Deepfakes: The ethical and legal challenges of AI-generated avatars and the implications for brand trust.
Personalization in Video Content: AI’s potential to deliver truly personalized video content based on audience context and prior knowledge.
Practical AI Applications in Video Marketing: How AI is revolutionizing video ideation, editing, and repurposing for marketing teams.
The Future of AI in Video: The untapped potential of AI to increase video production within B2B marketing and redefine the marketer’s role.
Guest Bio:
Piyush Saggi is the co-founder and CEO of Parmonic, a video transformation platform that uses AI to repurpose long-form content into short, engaging clips. With a background in marketing analytics, AI, and entrepreneurship, Piyush previously worked at Microsoft before launching Parmonic.
Connect with Piyush on LinkedIn.
Host Bio:
Aby Varma is the founder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategically. He specializes in digital content, brand growth, and marketing AI strategy. With extensive experience in content-driven marketing transformation, Aby serves as a Forbes Council Member.
Connect with Aby on LinkedIn.
