The Marketing AI SparkCast

The AI podcast for marketers! Become an AI-savvy marketer by tuning into the go-to AI podcast for marketers looking to adapt and innovate. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Gain valuable insights into use cases to harness AI for better marketing outcomes.

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With Aby Varma

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Featured Episodes

  • Christian Herrity

    AI and the Future of Creativity and Storytelling

    Christian Herrity
    Creative Director
    Accenture Song

    Watch
  • Nicola Smith

    How AI is Changing Prospecting for Sales and Marketing Teams

    Nicola Smith
    Senior AI Programs Advisor
    Southwest Airlines

    Watch
  • Phil Lakin

    From Marketing Automation to Autonomous AI Marketing

    Philip Lakin
    Head of Enterprise Innovation
    Zapier

    Watch
  • Jessica Hreha

    How to Champion AI in Marketing (If not you, then who?)

    Jessica Hreha
    Former Head of Marketing AI Strategy and Transformation at Jasper

    Watch
  • Rob Rose

    Adopting AI is Not a Marketing Strategy

    Rob Rose
    Trusted Advisor To Global Brand Leaders

    Watch
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Podcast Frequently Asked Questions

  • The Marketing AI SparkCast is a podcast exploring how marketing leaders and teams are applying AI in practical, real-world ways across strategy, creativity, operations, and growth.

  • The podcast is built for CMOs, marketing leaders, practitioners, and teams looking to apply AI thoughtfully inside real organizations, not chase tools or trends in isolation.

  • Episodes examine how marketing teams actually deploy AI inside their organizations, including the decisions leaders make, the constraints they face, what breaks in practice, and what changes once AI moves beyond experimentation into day-to-day work.

  • Topics include AI-driven brand discovery, generative AI for content and storytelling, marketing productivity, responsible AI adoption, team enablement, and how marketing roles are evolving.

  • Yes. The conversations frequently address complexity, governance, collaboration, and execution challenges that arise in larger or more mature marketing organizations.

Marketing AI SparkCast Podcast

We appreciate our production partner:

MarketScale is the audience engagement platform and media partner that helps enterprise B2B brands build fan bases and communities. With their software and publishing channels, brands achieve scale, empowering their SMEs.

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