blogs
From Search (SEO) to Answers with Generative AI
In this episode of the Marketing AI Spark Cast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly mediated by generative AI systems rather than traditional search engines. The conversation delves into trust, hallucinations, data structure, and the strategic role of agents in brand engagement.
Google AI Mode Is Here. Marketers, Are You Ready?
AI Mode is now live in Search. Not just in labs. Not just for tech demos. This is a fundamental shift in how people access information—and for CMOs, it demands attention.
If AI Overviews gave us a glimpse of what AI-assisted search looks like, AI Mode is the next step: search as conversation, powered by Google’s Gemini AI. It's not a tool. It's a new interface for how consumers discover, decide, and buy.
Let’s unpack what’s changed—and what you need to do about it.
AI and The Future of Video Storytelling
In this episode of SparkCast, Aby Varma, founder of Spark Novus, discusses AI-driven video storytelling with Piyush Saggi, CEO of Parmonic. They explore AI’s impact on video production, authenticity, and branding, offering insights into how marketers can strategically leverage AI for engaging content.
Marketing AI Adoption in B2B Enterprises
How are large B2B enterprises successfully adopting AI in marketing? This discussion unpacks the real-world challenges, lessons learned, and strategies that drive AI adoption at scale. Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, shares insights on their AI journey, operational hurdles, and key misconceptions. Hosted by Aby Varma from Spark Novus, the conversation explores the future of AI in enterprise marketing and what it takes to make AI work in complex organizations.
Adopting AI is Not a Marketing Strategy
In this Marketing AI SparkCast episode, Aby Varma and Rob Rose discuss how AI enhances marketing processes when applied strategically, rather than as a standalone strategy. Topics include AI's role in content marketing, pragmatic adoption, and avoiding mediocrity at scale.
The Essential Ingredient for Strategic AI Adoption Success: An Executive Sponsor
An executive advocate transforms an AI initiative from a project into a cornerstone for future growth. True sponsorship comes from leadership that believes in AI's transformative potential, ensuring momentum and impact beyond just technology.
Navigating the AI Wave in Event Technology
In this episode of the Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing events.
How to Champion AI in Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential of AI in transforming workflows and driving tangible results.