blogs
Marketing AI Adoption in B2B Enterprises
How are large B2B enterprises successfully adopting AI in marketing? This discussion unpacks the real-world challenges, lessons learned, and strategies that drive AI adoption at scale. Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, shares insights on their AI journey, operational hurdles, and key misconceptions. Hosted by Aby Varma from Spark Novus, the conversation explores the future of AI in enterprise marketing and what it takes to make AI work in complex organizations.
Adopting AI is Not a Marketing Strategy
In this Marketing AI SparkCast episode, Aby Varma and Rob Rose discuss how AI enhances marketing processes when applied strategically, rather than as a standalone strategy. Topics include AI's role in content marketing, pragmatic adoption, and avoiding mediocrity at scale.
The Essential Ingredient for Strategic AI Adoption Success: An Executive Sponsor
An executive advocate transforms an AI initiative from a project into a cornerstone for future growth. True sponsorship comes from leadership that believes in AI's transformative potential, ensuring momentum and impact beyond just technology.
Navigating the AI Wave in Event Technology
In this episode of the Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing events.
How to Champion AI in Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential of AI in transforming workflows and driving tangible results.
A Marketer’s Approach to AI Adoption with Ashley Gross
Aby Varma, founder of Spark Novus, hosts Ashley Gross, founder of the Prompt Community, on the Marketing AI SparkCast. This episode explores how individual marketers can begin their AI journey and leverage AI tools effectively to boost productivity and innovation.
Real-World Perspectives on AI Adoption from Marketing and Business Leaders — A Video Anthology
To grasp the real impact of AI in marketing, we embarked on a mission to engage directly with marketing leaders. The conversations revealed a rich tapestry of experiences, expectations, and advice, painting a vivid picture of how AI is reshaping marketing strategies. That said, a shared realization emerged: AI is not just a tool but a transformative force reshaping the marketing landscape.
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Together, they delve into the transformative impact of artificial intelligence on marketing careers, discussing how AI's advancement is reshaping the industry. The conversation focuses on how AI is reshaping marketing careers, altering job definitions, and influencing recruitment strategies.