Marketing AI Blog
Insights and strategies for marketing leaders exploring AI
From Search to AI Discovery: Building a Content Strategy for the Agentic Era
Jasper’s Kurt Lambert on why AI is changing how buyers discover brands, and why most content strategies have not caught up. He breaks down what GEO actually requires, how to turn scattered AI use into a repeatable system, and why brand governance is what makes scale sustainable.
Marketing AI Pulse Brief (July 2026): MCP’s Martech Takeover, the Agency Efficiency Trap, LinkedIn’s Sameness Tax and Unilever’s Creator Playbook
The July 2026 Marketing AI Pulse Brief covers the MCP explosion across martech, Forrester’s warning that agencies are mistaking efficiency for effectiveness, new data on LinkedIn’s AI slop problem, and how Unilever scales its creator network without losing its human point of view.
What Is MCP, and Why Should CMOs Care?
Model Context Protocol is changing how AI assistants connect with marketing platforms, moving the market from information retrieval toward execution. HubSpot, Adobe and Salesforce are already shipping MCP servers of their own. CMOs need to understand how MCP works, its governance risks and what to do about it now.
Inside the Marketing AI Pulse Executive Forum: A Fireside Chat with McKinsey’s Julie Lowrie on AI in Marketing
At the Marketing AI Pulse Executive Forum, McKinsey’s Julie Lowrie offered a grounded look at how AI is reshaping marketing leadership. The clearest lesson: successful CMOs are not chasing tools first. They are starting with customer pain points, aligning with CFOs, scaling disciplined pilots, and pairing creativity with governance.
Unlocking Human Potential with AI
Most AI implementations follow business's dominant Trade-off Paradigm, treating people as a means to an end. Dr. Paul Nieminen and Rita Farin of The Humanized Co. argue for putting people at the center instead. Their framework — agency, people-first implementation, shaping AI, and feedback loops — keeps humans leading, not just in the loop.
AI ROI in Marketing: Why AI Alone Is Not Enough
AI can speed up marketing execution without improving results. This piece outlines seven factors — strategy, customer context, brand intelligence, governance, technology, human judgment and change management — that determine whether AI investments actually drive marketing ROI.
The Human Equation: What AI Is Really Doing to Marketing Careers
Hire Profile CEO Nancy Gamble shares takeaways from two executive marketing forums on how AI is reshaping marketing careers, entry-level hiring and the human judgment that still anchors good decisions.
How AI Is Reshaping Consumer Insights and Marketing Research
David Jacobson of The Coca-Cola Company explains how AI is reshaping synthetic personas, audience segmentation, creative testing and marketing agents, and why human validation still decides which AI insights make it into a campaign.