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Navigating the AI Wave in Event Technology
In this episode of the Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing events.
How to Champion AI in Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential of AI in transforming workflows and driving tangible results.
A Marketer’s Approach to AI Adoption with Ashley Gross
Aby Varma, founder of Spark Novus, hosts Ashley Gross, founder of the Prompt Community, on the Marketing AI SparkCast. This episode explores how individual marketers can begin their AI journey and leverage AI tools effectively to boost productivity and innovation.
Real-World Perspectives on AI Adoption from Marketing and Business Leaders — A Video Anthology
To grasp the real impact of AI in marketing, we embarked on a mission to engage directly with marketing leaders. The conversations revealed a rich tapestry of experiences, expectations, and advice, painting a vivid picture of how AI is reshaping marketing strategies. That said, a shared realization emerged: AI is not just a tool but a transformative force reshaping the marketing landscape.
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Together, they delve into the transformative impact of artificial intelligence on marketing careers, discussing how AI's advancement is reshaping the industry. The conversation focuses on how AI is reshaping marketing careers, altering job definitions, and influencing recruitment strategies.
How AI is Changing Prospecting for Sales and Marketing Teams
This podcast episode of the Marketing AI SparkCast features host Aby Varma in conversation with Matt Millen, co-founder and president of Reggie.AI, a leading AI platform for sales prospecting. The episode delves into how AI is transforming sales and marketing by automating and optimizing the cold prospecting process, thereby handing over warmed-up prospects to sales.
The Unstoppable Rise of AI in Marketing
AI is the future of marketing (and the present already in a lot of ways).
If you're not using AI in your marketing strategy yet, you're missing out on a game-changing opportunity. Start small, get your hands dirty. Things won't be perfect but experiment.
Grow your AI capabilities, and watch your marketing results skyrocket.