Marketing AI Blog
Insights and strategies for marketing leaders exploring AI
The New AI-Enabled Chief Marketing Officer
Research from Forrester, BCG, Gartner and more shows how AI is redefining the CMO role, from investment authority to measurement to brand governance.
The Claude Ecosystem, Mapped: A Reference Guide for Marketing Leaders
Discover how the Claude AI ecosystem empowers marketers. Explore core products, specialized models, industry solutions, and custom Skills to streamline your campaigns, workflows, and content creation strategy.
Reshaping How Marketing Teams Work, Decide, and Deliver with AI
At the 9th Marketing AI Pulse, nearly 200 marketers gathered in Atlanta to explore how AI is reshaping talent, decision-making and creative workflows. Here’s what marketing leaders need to know about building AI fluency across their teams.
The Technology Is Not The Hard Part of an AI Rollout
AI rollouts fail not because the technology doesn’t work, but because leaders skip the mindset and culture shifts required to make it stick. Change leadership expert Sherry Heyl explains why identity, mindset and governance — not tools — determine whether AI transformation succeeds.
Marketing AI Pulse Brief (August 2026): Claude’s Invisible Watermark, the CMO Adoption Gap, Advertising to AI Agents and the $11 Brand That Fooled ChatGPT
Claude’s new watermark, a Duke survey on CMO adoption gaps, Time ads for AI crawlers and an eleven dollar brand that fooled ChatGPT all point to one lesson: AI is outrunning the people and proof behind it, and disclosure, training and credibility matter more than ever.
AI Content Disclosure in 2026: What Claude’s New Marking System Signals for Marketers
Anthropic is introducing text watermarks & C2PA metadata in Claude. Discover what new 2026 AI disclosure laws mean for marketing compliance workflows.
From Search to AI Discovery: Building a Content Strategy for the Agentic Era
Jasper’s Kurt Lambert on why AI is changing how buyers discover brands, and why most content strategies have not caught up. He breaks down what GEO actually requires, how to turn scattered AI use into a repeatable system, and why brand governance is what makes scale sustainable.
Marketing AI Pulse Brief (July 2026): MCP’s Martech Takeover, the Agency Efficiency Trap, LinkedIn’s Sameness Tax and Unilever’s Creator Playbook
The July 2026 Marketing AI Pulse Brief covers the MCP explosion across martech, Forrester’s warning that agencies are mistaking efficiency for effectiveness, new data on LinkedIn’s AI slop problem, and how Unilever scales its creator network without losing its human point of view.