Navigating the AI Wave in Event Technology

Listen on: Spotify | Apple | YouTube | iHeart | MarketScale

In this episode of the Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing events.

Topics Covered:

• AI in Event Tech: How AI personalizes experiences for both attendees and planners.

• Planner Efficiencies: AI helps streamline content generation and complex reporting for event planners.

• AI's Role in Event Personalization: Ways AI curates content, improves navigation, and helps attendees maximize event value.

• AI-Driven Networking: How AI tools could enhance attendee networking by analyzing personal data.

• Challenges in AI Adoption: Barriers to adopting AI in event tech, such as ensuring security and ethical use of personal data.

• Future of Virtual Events: How AI will help virtual events deliver personalized and engaging experiences over time.