Aby Varma

Founder & Principal

Aby Varma is a global business and marketing leader and the founder of Spark Novus. He guides business and marketing executives through their AI journey—from early adoption to long-term self-reliance—in a strategic and responsible way that supports innovation and business growth.

He is the host of “The Marketing AI SparkCast” podcast and the creator of “Marketing AI Pulse”, a community platform dedicated to AI education, peer connection, and expanding the real-world impact of AI-powered marketing.

Committed to giving back, Aby serves as Head of Marketing for TEDxAtlanta, helping bring forward ideas that inspire community change.

He is also a member of the Forbes Communications Council, where he contributes insights on AI, marketing strategy, and business transformation.