AI Kickstarter Program for Marketing Leaders

The Challenge

Marketing leaders are under pressure to act on AI, yet many efforts stall in scattered pilots and tool trials that fail to scale. Without a structured start, budget gets wasted and leadership loses confidence in adoption.

Our Approach

The AI Kickstarter is a structured program that begins with discovery, identifying marketing priorities and challenges before mapping high-value AI use cases. From there, the program delivers quick-win pilots and introduces governance. The focus is on building early momentum while ensuring adoption remains responsible and tied to business needs.

What You Get

• Discovery sessions to understand priorities and existing workflows

• A prioritized list of marketing use cases with business impact estimates

• Up to two pilot project project plans designed to prove value quickly

• Governance guardrails to reduce compliance and reputational risks

Timeframe

This program runs 6 to 8 weeks, giving CMOs and their teams visible results and a solid foundation for AI adoption.