AI MarTech Selection and Acquisition

The Challenge

Marketing teams are inundated with AI-enabled martech tools, many of which overstate their capabilities. This AI washing makes it harder to separate true value from hype. Leaders risk overspending on platforms that don’t scale, while teams lose valuable time finding, evaluating, shortlisting, demoing, and selecting solutions. Progress often stalls when criteria are unclear, internal alignment is missing, or vendor promises fail to hold up in practice.

Our Approach

The AI MarTech Selection and Acquisition program helps you confidently choose the right AI-powered marketing platform for a specific, high-priority use case. We begin by refining the use case and desired outcomes, then guide your team through a streamlined vendor evaluation. From RFI criteria to demos and decision support, we ensure you make an informed investment that delivers impact. Implementation support is available if needed.

What You Get

• Clarified use case definition and success criteria

  A custom scorecard to evaluate a short list of vendor options

  Coordination of demos and structured feedback sessions

  Final recommendation based on business fit, scalability, and AI capabilities

  Support during procurement process (e.g., MSA/SOW review cycles)

  Optional implementation support to activate the platform

Timeframe

• Vendor Evaluation & Selection: Typically 4 to 12 weeks depending on the number of vendors being assessed and the depth of evaluation required

• Implementation Support (Optional): Timeline custom-developed in collaboration with the client and vendor teams to ensure smooth activation