AI Training & Enablement for Marketing Teams

The Challenge

Most marketing teams are still in the experimentation phase, dabbling with tools like ChatGPT without a structured approach. Online courses and generic programs often fail because they don’t address a team’s real-world context or workflows. Without dedicated training, AI adoption stalls, leaving marketing leaders with fragmented usage and missed opportunities

Our Approach

Our AI Training & Enablement program is designed to embed AI into the way marketers actually work. We factor in team maturity, size, geography, seniority, and functional mix to build sessions that are directly relevant. Training is experiential, with hands-on exercises reinforced by toolkits and ongoing support to ensure adoption sticks.

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What You Get

• Pre-training discovery and intake to align with your team’s priorities

• Customized workshops designed around team maturity, role mix, and geography

• Hands-on exercises for key workflows

• Reinforcement with recap guides, office hours, and toolkits

• Access to the Marketing AI Pulse community for continued learning and peer exchange

Timeframe

The duration of training varies based on team size, scope, and delivery format. All programs include a pre-training preparation session, followed by one of two delivery options:

• In-person: One to three full-day sessions

• Remote: Shorter modules delivered over two to four weeks