A Marketer’s Approach to AI Adoption with Ashley Gross

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In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically, interviews Ashley Gross, a top voice in AI on LinkedIn and founder of the Prompt Community. This episode explores how individual marketers can begin their AI journey and leverage AI tools effectively. They delve into Ashley's journey with AI, from her early use of generative AI tools like Jasper to the creation of her AI education platform, the Prompt Community.

Topics Covered:

• Introduction to Ashley Gross and her journey with AI: Exploring Ashley's path from corporate marketing to founding the Prompt Community.

• Early AI Adoption: How Ashley started using AI tools like Jasper during the pandemic to improve productivity.

• The Prompt Community: Details on Ashley's AI education platform, including its subscription model and community events.

• AI in Marketing: Discussing the integration of AI tools in marketing tasks to save time and increase efficiency.

• AI Literacy and Education: The importance of understanding AI concepts and the benefits of formal education versus practical learning.

• Future Trends in AI: Predictions on how AI will continue to evolve in marketing and other fields.