AI KickstarT Program for Marketing Leaders

The Challenge

AI is no longer optional. It is something marketing leaders cannot avoid. Yet in many organizations there is no guidance, no structure, and no formal program in place. Teams may be experimenting with LLMs or testing tools on their own but without leadership these efforts remain scattered. The result is inconsistency, risk, and no outcomes that leadership can confidently share with the organization.

Our Approach

The AI Kickstart Program creates a structured starting point. It begins with a current state assessment to uncover how AI is being used across the team today. From there we identify and prioritize high-value use cases, introduce guardrails for safe adoption, and build a practical 90-day plan. The focus is on creating momentum while ensuring adoption is responsible, business-aligned, and led by marketing leadership.

What You Get

The Kickstart equips your team with a clear roadmap to implement, giving you ownership of adoption without being dependent on outside execution. This includes:

• Discovery sessions with marketing leadership and practitioners

• A scan of how AI is already being used informally across the team

• A prioritized portfolio of use cases mapped to business goals

• Guardrails to ensure brand, compliance, and governance alignment

• A 90-day adoption plan with owners, milestones, and measurable outcomes

• A briefing you can use to align stakeholders and demonstrate direction

Timeframe

• The AI Kickstart typically runs 6 to 8 weeks. This window allows time for discovery, workshops, prioritization, and leadership alignment. By the end of the program you leave with a structured 90 day adoption plan ready for your team to implement.