Marketing AI Program Management

The Challenge

AI adoption in marketing often stalls because it is handled as a collection of side projects. Teams experiment with tools on top of their day jobs, vendors oversell features, and there is no unified structure to align initiatives with business outcomes. The result is fragmented adoption, wasted spend, and limited proof of ROI — leaving AI stuck at the experiment stage instead of scaling into impact.

Our Approach

We don’t run AI projects on the side. We build the discipline to scale and sustain them. Acting as an extension of your team, Spark Novus orchestrates adoption from early pilots through enterprise rollout. We coordinate vendors, embed governance and accountability, and oversee execution to ensure every initiative connects to measurable outcomes. This structured approach gives marketing leaders confidence that AI is moving beyond experimentation into lasting business impact.

What You Get

Program management is not a one-time deliverable. It is ongoing orchestration that ensures adoption keeps advancing. Spark Novus manages the responsibilities that most marketing leaders do not have the bandwidth to own, including:

• Maintaining a unified roadmap tied to business outcomes

• Embedding governance and accountability into workflows

• Coordinating vendors and tracking delivery

• Moving adoption from experimentation into scale

• Continuously reviewing results and refining for ROI

Timeframe

Program Management engagements run for a minimum of 6 months and renew in 6-month increments. This cadence provides the stability required to embed governance, align vendors, and sustain adoption and scale. Spark Novus continues as an extension of your team until you feel confident and self-reliant, with the internal discipline and operating model to support your Ai journey on your own.