Michael Buchanan

Michael Buchanan is a marketing operations leader and AI-powered growth strategist with 20+ years of experience driving demand for global B2B and B2C brands including Coca-Cola, Cox, NCR Voyix, and Sage. His expertise spans MarTech strategy, performance marketing, full-funnel demand generation, and CRM-powered personalization.

As a former professor at Georgia Tech, he’s passionate about education and building future-ready marketing teams. Michael helps organizations modernize operations and scale impact through smart automation, cross-functional alignment, and real-world AI adoption.