Artificial intelligence is no longer an experiment for marketing teams. It is actively reshaping how work gets done, how ideas are formed, and how organizations operate.

This episode of The Claw, a marketing podcast hosted by Eric Holtzclaw for CMOs and senior marketing leaders, features a grounded conversation with Aby Varma of Spark Novus on moving beyond AI experimentation toward intentional adoption. The discussion reframes AI as a co-pilot aligned to business purpose, not a collection of tools. Varma explains why strategy and people come before technology, how marketing roles will evolve, and why community plays a critical role in confident, practical AI adoption.