Aby Varma joins Michael Hartman as a guest on OpsCast to discuss what actually determines whether AI creates lasting value inside marketing teams. The conversation looks beyond tools and hype to examine how strategy, decision-making, and day-to-day execution shape outcomes. Drawing on real-world examples, the episode explores why some AI initiatives build momentum while others fade quietly, and what leaders can do to move from experimentation toward dependable, business-aligned results.

Artificial intelligence is no longer an experiment for marketing teams. It is actively reshaping how work gets done, how ideas are formed, and how organizations operate.

This episode of The Claw, a marketing podcast hosted by Eric Holtzclaw for CMOs and senior marketing leaders, features a grounded conversation with Aby Varma of Spark Novus on moving beyond AI experimentation toward intentional adoption. The discussion reframes AI as a co-pilot aligned to business purpose, not a collection of tools. Varma explains why strategy and people come before technology, how marketing roles will evolve, and why community plays a critical role in confident, practical AI adoption.