Marketing Ops in the AI Era: What Actually Scales and What Fails Quietly
Aby Varma joins Michael Hartman as a guest on OpsCast to discuss what actually determines whether AI creates lasting value inside marketing teams. The conversation looks beyond tools and hype to examine how strategy, decision-making, and day-to-day execution shape outcomes. Drawing on real-world examples, the episode explores why some AI initiatives build momentum while others fade quietly, and what leaders can do to move from experimentation toward dependable, business-aligned results.
Around the Digital Campfire: Rebuilding Community for Marketing Leaders in the AI Era
Community is becoming a strategic asset for marketing leaders who want clarity as AI reshapes expectations. In this guest contributor piece, Morgan Doyle from The Home Depot explains why learning with peers helps leaders move faster and avoid missteps. Marketing AI Pulse creates space for honest conversations about what teams are trying, what is working, and where challenges remain. As AI accelerates change, staying connected to a thoughtful community gives leaders an advantage in what they build next.
Marketing AI Pulse: Insights and Inspiration from a Community in Motion
The 6th Marketing AI Pulse event explored how AI is reshaping the way marketing teams build visibility, plan campaigns, and communicate across channels as discovery shifts toward systems that interpret meaning rather than match keywords. With content, data, and intent becoming increasingly connected, attendees gained a clearer view of how to create consistent and trusted experiences that reflect real audience needs. The session highlighted why structure, clarity, credible sources, and relevance guide AI driven discovery and offered practical direction for strengthening modern brand presence.
From SEO to GEO: How LLMs Are Changing Brand Discovery
Large language models are redefining how brands are discovered and trusted online. As AI shifts search behavior from ranked results to contextual answers, Generative Engine Optimization (GEO) is emerging as the new frontier for marketers. Todd Sawicki, CEO and co-founder of Gumshoe, explains how LLMs interpret and recommend brands, what signals they rely on, and why structured content, credible sources, and relevance matter more than ever. The discussion offers a roadmap for marketers seeking to shape brand perception and visibility in an AI-driven discovery landscape.
Successful AI adoption begins with preparing people for change
Successful AI adoption is less about technology and more about preparing people for meaningful change. This post explores how cultural readiness, transparent leadership, continuous training, and safe experimentation determine whether AI becomes integrated into daily marketing workflows. When teams feel supported and confident, AI shifts from an initiative into a natural part of how the organization learns, operates, and creates value.
AI and the Future of Creativity
Aby Varma, founder of Spark Novus and host of The Marketing AI SparkCast, sits down with Christian Herrity of Accenture Song to explore how AI is revolutionizing storytelling, creative workflows, and talent dynamics—making what once took months possible in days through AI-empowered content creation.
How To Turn AI Potential into Performance for Modern Marketing Teams
Marketing teams turn AI potential into performance when every initiative is tied to real business outcomes, supported by clear guidance, and grounded in a culture that helps people adapt. This blog distills a conversation from The Campaign podcast into practical mindset shifts leaders can apply. It explores how to choose meaningful use cases, support teams through change, build durable capabilities, rethink data access, and create momentum through shared learning and community.
How AI can Fuel Human Creativity in Modern Marketing
This blog explores how AI expands the creative capacity of marketing teams by removing friction and opening space for deeper ideas. It shows how marketers pair human insight with AI to test concepts, accelerate content development, and give campaigns more resonance. The post also highlights how experimentation builds confidence and helps teams design more original work while staying aligned to strategic goals. It ultimately illustrates a practical path for blending technology and imagination at scale.