We help marketing teams with strategic AI adoption.

AI is changing Marketing. We stand at crossroads. Adapt and innovate.
Or, succumb to status quo and risk stagnation. You don’t have to figure it out alone.

Our Services

Engage us to drive strategic AI adoption in your marketing team. We'll work with you to craft an AI strategy, set a governance foundation, onboard your team, develop prioritized high-value use cases, and ensure smooth technology adoption. We can tailor our approach to create a comprehensive program or focus on specific components.

The Marketing AI SparkCast

Become an AI-savvy marketer by tuning into our essential AI podcast, designed for marketers keen to adapt and innovate. Gain valuable insights into various marketing use cases to harness AI.

The podcast aims to ignite your curiosity and motivate you to integrate AI into your marketing.

Learning Resources

Embracing AI isn't just about staying relevant—it's about setting the pace and pushing the boundaries of what's possible in marketing today. So, dive into AI learning, arm yourself with the power to transform data into insights, and insights into action. Get ahead of the curve together and redefine what's possible in marketing.

Featured

Featured
Navigating the AI Wave in Event Technology
Podcast Episode
Navigating the AI Wave in Event Technology
Podcast Episode

In this episode of the Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing events.

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Podcast Episode
How to Champion AI in Marketing
Podcast Episode
How to Champion AI in Marketing
Podcast Episode

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential of AI in transforming workflows and driving tangible results.

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Podcast Episode
A Marketer’s Approach to AI Adoption with Ashley Gross
Podcast Episode
A Marketer’s Approach to AI Adoption with Ashley Gross
Podcast Episode

Aby Varma, founder of Spark Novus, hosts Ashley Gross, founder of the Prompt Community, on the Marketing AI SparkCast. This episode explores how individual marketers can begin their AI journey and leverage AI tools effectively to boost productivity and innovation.

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Podcast Episode
Real-World Perspectives on AI Adoption from Marketing and Business Leaders — A Video Anthology
Real-World Perspectives on AI Adoption from Marketing and Business Leaders — A Video Anthology

To grasp the real impact of AI in marketing, we embarked on a mission to engage directly with marketing leaders. The conversations revealed a rich tapestry of experiences, expectations, and advice, painting a vivid picture of how AI is reshaping marketing strategies. That said, a shared realization emerged: AI is not just a tool but a transformative force reshaping the marketing landscape.

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