Marketing AI Blog
Insights and strategies for marketing leaders exploring AI
Unlocking Human Potential with AI
Most AI implementations follow business's dominant Trade-off Paradigm, treating people as a means to an end. Dr. Paul Nieminen and Rita Farin of The Humanized Co. argue for putting people at the center instead. Their framework — agency, people-first implementation, shaping AI, and feedback loops — keeps humans leading, not just in the loop.
Overcoming “AI Imposter Syndrome” in Content and Communications Teams
Guest contributor Heather Hinojosa, Head of Marketing and Communications at Speakeasy, examines why content and communications professionals experience AI imposter syndrome differently — and shares a three-part discernment blueprint for using AI with confidence.
The Real Competitive Edge in AI-Powered Marketing
AI is reshaping marketing, but technology alone is not the advantage. Strategy, clarity, and discernment now define success. Learn how leading organizations are redesigning their marketing operating models to unlock real value from AI.