Marketing AI Blog
Insights and strategies for marketing leaders exploring AI
Trust in the World of LLM Ads, OpenClaw, Reddit and Governance
In this February 2026 edition of The Marketing AI Pulse Brief, Aby Varma and Matt Cyr examine how trust is becoming central to AI driven marketing. They explore the reach versus trust divide in LLM advertising, the rise of agentic systems like OpenClaw, Reddit’s growing role in AI reputation, SaaS disruption signals, synthetic sentiment risks, and emerging disclosure laws. The episode outlines why responsible AI governance is now a core marketing leadership priority.
CMOs Can No Longer Treat AI Governance as a Legal Afterthought
Regulatory signals from New York and the FTC are reshaping how AI in Marketing is governed. CMOs now face direct accountability for how AI shows up in advertising, personalization, and customer engagement. Marketing specific AI governance is no longer optional. It is a leadership imperative.
Why Governance Enables Responsible AI in Marketing
Governance is the foundation that enables responsible AI use in marketing. It protects brand trust while giving teams clarity about what is allowed and how to move forward with confidence. This post explains why CMOs must own AI governance, how a marketing governance council operates, and the five pillars that ensure AI tools, use cases, inputs, outputs, and disclosures are managed responsibly and at scale.