Marketing teams are adopting AI faster than they are building the skills to use it well. This guide explains why structured AI training is now essential for productivity, quality, and governance. It outlines the capabilities modern marketers need, the workflows where AI drives the most impact, and how organizations can turn scattered experimentation into consistent, measurable performance. Designed for marketing leaders seeking clarity, confidence, and a practical path to building an AI ready team.

This playbook helps marketing leaders unlock practical, near term productivity gains by focusing on five quick wins that can be implemented in weeks, not months. It shows how AI and workflow automation free up capacity, accelerate campaigns, improve reporting, surface customer insights, and extend the value of existing content. With simple workflows, measurable impact models, and a 30/60/90 day roadmap, it offers a clear starting point for doing more with what you already have.