AI agents are beginning to support marketing teams by handling structured, rules based tasks that benefit from consistency and speed. They can draft campaign briefs, surface early audience segments, suggest basic workflows, and automate repetitive operational work. Martech platforms like Salesforce Agentforce, HubSpot Breeze, Adobe Experience Platform Agent Orchestrator, Conversica, and Demandbase Agentbase offer early examples of these capabilities. While agents are not autonomous or strategic, experimentation now helps teams understand where they add value and prepares them for more advanced capabilities ahead.

Marketers are closing out the year with a clear view of what will matter most in 2026. AI driven workflows will shift teams toward strategy and creativity, and generative tools will focus on producing substance rather than speed. Martech systems will operate as connected ecosystems, video will become an always on format, and paid media will evolve toward deeper automation. Discovery will move through generative search, engagement will grow conversational, AI will reveal clearer insights, browsers will become agent aware, and trust will define advantage.

AI is the future of marketing (and the present already in a lot of ways).

If you're not using AI in your marketing strategy yet, you're missing out on a game-changing opportunity. Start small, get your hands dirty. Things won't be perfect but experiment.

Grow your AI capabilities, and watch your marketing results skyrocket.