AI and the Future of Creativity
Aby Varma, founder of Spark Novus and host of The Marketing AI SparkCast, sits down with Christian Herrity of Accenture Song to explore how AI is revolutionizing storytelling, creative workflows, and talent dynamics—making what once took months possible in days through AI-empowered content creation.
How To Turn AI Potential into Performance for Modern Marketing Teams
Marketing teams turn AI potential into performance when every initiative is tied to real business outcomes, supported by clear guidance, and grounded in a culture that helps people adapt. This blog distills a conversation from The Campaign podcast into practical mindset shifts leaders can apply. It explores how to choose meaningful use cases, support teams through change, build durable capabilities, rethink data access, and create momentum through shared learning and community.
How AI can Fuel Human Creativity in Modern Marketing
This blog explores how AI expands the creative capacity of marketing teams by removing friction and opening space for deeper ideas. It shows how marketers pair human insight with AI to test concepts, accelerate content development, and give campaigns more resonance. The post also highlights how experimentation builds confidence and helps teams design more original work while staying aligned to strategic goals. It ultimately illustrates a practical path for blending technology and imagination at scale.
MarTech On My Mind: What AI Means for Modern Marketing Teams
Artificial intelligence is no longer an experiment for marketing teams. It is actively reshaping how work gets done, how ideas are formed, and how organizations operate.
From Marketing Automation to Autonomous AI Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven workflows using orchestration, agents, and no-code tools. Philip shares his unconventional career path and explains how AI is reshaping how marketing and ops teams operate, scale, and create value.
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into strategic workflows, why marketing leaders are uniquely suited to lead AI adoption, and how AI fluency is evolving from a competitive advantage to a regulatory necessity.
From Curiosity to Co-Pilot How Marketing Leaders Make AI Work
This episode of The Claw, a marketing podcast hosted by Eric Holtzclaw for CMOs and senior marketing leaders, features a grounded conversation with Aby Varma of Spark Novus on moving beyond AI experimentation toward intentional adoption. The discussion reframes AI as a co-pilot aligned to business purpose, not a collection of tools. Varma explains why strategy and people come before technology, how marketing roles will evolve, and why community plays a critical role in confident, practical AI adoption.
From Search Engine Optimization to Answers with Generative AI
In this episode of the Marketing AI Spark Cast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly mediated by generative AI systems rather than traditional search engines. The conversation delves into trust, hallucinations, data structure, and the strategic role of agents in brand engagement.