Marketing AI Blog
Insights and strategies for marketing leaders exploring AI
The Technology Is Not The Hard Part of an AI Rollout
AI rollouts fail not because the technology doesn’t work, but because leaders skip the mindset and culture shifts required to make it stick. Change leadership expert Sherry Heyl explains why identity, mindset and governance — not tools — determine whether AI transformation succeeds.
Marketing AI Pulse Brief (August 2026): Claude’s Invisible Watermark, the CMO Adoption Gap, Advertising to AI Agents and the $11 Brand That Fooled ChatGPT
Claude’s new watermark, a Duke survey on CMO adoption gaps, Time ads for AI crawlers and an eleven dollar brand that fooled ChatGPT all point to one lesson: AI is outrunning the people and proof behind it, and disclosure, training and credibility matter more than ever.
AI Content Disclosure in 2026: What Claude’s New Marking System Signals for Marketers
Anthropic is introducing text watermarks & C2PA metadata in Claude. Discover what new 2026 AI disclosure laws mean for marketing compliance workflows.
From Search to AI Discovery: Building a Content Strategy for the Agentic Era
Jasper’s Kurt Lambert on why AI is changing how buyers discover brands, and why most content strategies have not caught up. He breaks down what GEO actually requires, how to turn scattered AI use into a repeatable system, and why brand governance is what makes scale sustainable.
Marketing AI Pulse Brief (July 2026): MCP’s Martech Takeover, the Agency Efficiency Trap, LinkedIn’s Sameness Tax and Unilever’s Creator Playbook
The July 2026 Marketing AI Pulse Brief covers the MCP explosion across martech, Forrester’s warning that agencies are mistaking efficiency for effectiveness, new data on LinkedIn’s AI slop problem, and how Unilever scales its creator network without losing its human point of view.
What Is MCP, and Why Should CMOs Care?
Model Context Protocol is changing how AI assistants connect with marketing platforms, moving the market from information retrieval toward execution. HubSpot, Adobe and Salesforce are already shipping MCP servers of their own. CMOs need to understand how MCP works, its governance risks and what to do about it now.
Inside the Marketing AI Pulse Executive Forum: A Fireside Chat with McKinsey’s Julie Lowrie on AI in Marketing
At the Marketing AI Pulse Executive Forum, McKinsey’s Julie Lowrie offered a grounded look at how AI is reshaping marketing leadership. The clearest lesson: successful CMOs are not chasing tools first. They are starting with customer pain points, aligning with CFOs, scaling disciplined pilots, and pairing creativity with governance.
Unlocking Human Potential with AI
Most AI implementations follow business's dominant Trade-off Paradigm, treating people as a means to an end. Dr. Paul Nieminen and Rita Farin of The Humanized Co. argue for putting people at the center instead. Their framework — agency, people-first implementation, shaping AI, and feedback loops — keeps humans leading, not just in the loop.