In this episode of the Marketing AI Spark Cast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly mediated by generative AI systems rather than traditional search engines. The conversation delves into trust, hallucinations, data structure, and the strategic role of agents in brand engagement.

In this episode of SparkCast, Aby Varma, founder of Spark Novus, discusses AI-driven video storytelling with Piyush Saggi, CEO of Parmonic. They explore AI’s impact on video production, authenticity, and branding, offering insights into how marketers can strategically leverage AI for engaging content.

How are large B2B enterprises successfully adopting AI in marketing? This discussion unpacks the real-world challenges, lessons learned, and strategies that drive AI adoption at scale. Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, shares insights on their AI journey, operational hurdles, and key misconceptions. Hosted by Aby Varma from Spark Novus, the conversation explores the future of AI in enterprise marketing and what it takes to make AI work in complex organizations.

In this Marketing AI SparkCast episode, Aby Varma and Rob Rose discuss how AI enhances marketing processes when applied strategically, rather than as a standalone strategy. Topics include AI's role in content marketing, pragmatic adoption, and avoiding mediocrity at scale.